A gum commercial? I’m Carla Brown. I graduated high school in 1965. Extra was able to utilize this user generated content to both create a bond with their existing consumers and form new ones with an audience that wanted to be a part of the gum-wrapper-writing buzz. So Extra falls on its classic identity of a long-lasting gum in an unexpected way. It would appear we can finally have a laugh at the horror of the past 12 months. Gum might not be the most exciting item, and its sales have been falling in recent years. India, obviously, being an exception to that rule. Just a little background this is a well known artist from NYC who is known to draw random people on the subway and hands them their drawing they are surprised … The company is relating to the audience with ethos, pathos, and logos within the film. Extra outdid itself with a new commercial for its gum that has the Internet weeping into its collective keyboard. There was the origami-themed tale of a … When making it’s appearance to television in 2015, there was many reaction video on YouTube raving about the heart-wrenching romance. Extra, Extra see all about it! will probably change your … A new gum commercial is making nearly every television viewer cry. In the UK, a similar chewing gum brand owned by Wrigley's; Orbit was renamed Extra in 2015, with the same 14-piece package. In the beginning, the commercial was developed and produced with a connection to the stereotype of a high school sweetheart love story. This method makes us connect the gum (or gum wrapper) with a “bigger picture meaning.” Initially, many of us would say “it’s just a What is this nonsense? Extra Gum Commercial: The Story of Sarah and Juan Extra gum’s ad with the story of Sarah and Juan made such an impact to the public. Being romantic? Extra gum's newest ad highlights the way 2020 has changed how people interact with each other.The spot features two sisters — one who’s always on her phone and the other, Lena, who’s trying to get her attention. Extra Gum … Another Peggy on March 05, 2019: We made them in the mid fifties, also! During my sophmore year, it was the "thing" to make a gum wrapper chain that was as long as your boyfriend's height. The two lovers, Sarah and Juan, first see each other across the high school courtyard, and soon meet face to face when Sarah drops her papers on the floor. It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of … Who says gum can't bring lovebirds together? This is very apparent in a new commercial from Extra Gum, created by Energy BBDO Chicago. Extra Gum via YouTube Gradually, we watch as the teens fall in love and make memories-which Juan adorably documents with gum wrapper sketches. In this sweet commercial by Extra Gum , an entire romance unfolds, beginning in high school and ending with an engagement. Extra pulled out all the stops to make viewers of its latest gum commercial feel the emotions of falling in love - watch! Causing tears? Sarah and Juan met at a young age and are seen in the hallways of their school where they first met. Recently, Extra Gum released a commercial that used immense amounts of pathos to catch interest of potential Extra Gum buyers, who relate to this nostalgic scene. Extra: A lonely girl wins her distracted sister's attention with the help of a gum wrapper Extra: Glass Newsroom Brings New Meaning To Transparent Newsgathering The Creativity Newsletter Click play to watch for yourself the emotional roller coaster ride of a father-daughter relationship played out over the years through gum-wrapper origami and see if you don't get at least a little misty-eyed. And no, it’s not the musty smell of old packaging. All the feels … and then some! Gum can be a very emotional thing—at least when it comes to the ads that Energy BBDO has created for EXTRA. Client Mars Wrigley/Extra Gum Agency Energy BBDO Joss Gross, Pedro Perez, co-chief creative officers; Kenny Blumenschein, executive creative director; Elaine Kalvelage, Cassidy Buzin, associate creative director; John Pratt, head of integrated production; Annie Burger, producer; Dan Kuypers, executive directo rof music; Karolina Barej, music business coordinator. Every time a memory is made by the couple, Juan draws the memory on the back of a gum wrapper … In the ad uploaded to YouTube on Wednesday, Oct. 7, two cute high school students, Sarah and Juan, meet and proceed to fall in love. User Generated Content is, "the act of users promoting the brand rather than the brand promoting itself," - Jose Gallegos . In a romantic and private setting, Sarah finds one wrapper with a drawing of Juan proposing, only to turn around to Juan actually proposing. Trashmagination Podcast #60 – Chewing Gum and Gum Wrappers Welcome to Trashmagination, a podcast about reimagining trash. In a commercial ad for Extra gum, the company advertises a story with their product instead of just talking about their gum and how it is better than other companies’. This week’s episode is about creative reuse of chewing gum and gum wrappers. Don't believe us? The Extra Gum commercial uses the emotional approach to call on our capacity for sentiment. Museum Artifact: Wrigley Spearmint Gum Pack, 1932 Made By: William Wrigley Jr. Company, 3535 S. Ashland Ave., Chicago, IL [McKinley Park] The most remarkable thing about this nearly 90 year-old pack of chewing gum cannot be gleaned from any photograph—it’s the scent! Normally, gum doesn't come to mind when you think of romance, but Extra's newest gum commercial will probably change your thoughts of romance all together. Gum doesn’t seem like the most interesting commercial category, but Extra has turned out some of the most emotive ads in the last 10 years. [5] A TV ad for Extra chewing gum, seen in September 2017, featured a young woman stood in a football kit on a football pitch whilst chewing, appearing to be … Extra Spearmint TV Commercial, 'The Story of Sarah & Juan' Wrigley releases The Story of Sarah & Juan, which chronicles a love story influenced by the simple act of sharing a piece of gum. 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