Michael Walker: He sold over 300,000 albums as Manafest. Chris Greenwood: Right now we're doing a ten-year anniversary launch for one of my best selling albums. Then they can get the CD and they can get a discount on it. My introduction . And so it's really important to be willing to be in it for the longterm, and then in terms of when you first release something, not getting discouraged if you don't get millions of streams on your very first song, but just stick with it. Chris Greenwood: But the one thing I'm thankful for I noticed is I could always pick out quality songs. I don't know if you got those two that it infuriates me because they're able to just spam us with that, even though we don't listen to it. I'm not worried about the few haters. Knowing you have this destination and having a map, having someone to be like, "Hey I've gotten here before, here's the path, here's how you do it," compared to doing it on your own, which you certainly can and you stumble out there, then you can do it. But if you're not marketing on top of that, you're just what I like to say in the movie, Social Network, you're just bouncing around doct'ed. If you don't only give them a few days or a week or so before you release it, then you're not going to have enough time for them to really check out the songs and possibly place them on editorial playlist. Google Podcasts. And if you're just putting it up and then you're going to release it seven days later, they might not be able to get to it to review it, to even get a chance to get an editorial playlist. Chris Greenwood: We get our art and we get the mastery like last night and we want to upload it the same night and have it released the next day because we're just feel like there's such this rush to get it out. This is the strategy where I actually got featured on Facebook, that Facebook actually sent me a plaque for this because we... And this one campaign, we spent over $10,000 on and just crushed it. Free download Spotify Profits: How I Got 100,000 Followers and 12 Million Streams Marketing My Music On Spotify By Chris Greenwood Audiobook to your Android, iPhone, MP3 player or computer. And I just went through this phase of learning and especially getting my records back. Hey, there's a scene in The Social Network movie where Mark Zuckerberg says to Eduardo, he's like, "Give me those email addresses of your friends," because they're famous and he wants to tap into his email database.". And so that'll help us reach a lot more people, so if you're getting value from this and you get value from the free trainings, then if you want to do us a favor, I'd really appreciate if you click on the subscribe button. Chris Greenwood is on Facebook. And since then, I've released a new record every two years. Spotify Profits: How I Got 100, 000 Followers and 12 Million Streams Marketing My Music On Spotify But then when you put your music next to what they like, it's it... Just doesn't fit, and that's okay. Continue reading #Chris Greenwood #cover songs #iTunes #Manafest #music genres #Spotify. It's like they convinced me, they're like, "Hustle for them." If your music is like a C and E, then the people who are going to like it are maybe playing a harmony, they're in the same key. Michael Walker: Absolutely. We've invested over $130,000 in the past year to test out different traffic sources and different offers and really see what's working best right now for musicians. Chris Greenwood: They're getting thousands and thousands of submissions every day, so you got to make sure you give them time to look at all of them. That is an upsell. How do they build a sustainable music business online? Chris Greenwood: We both submitted the song through our artist's dashboard to the editorial playlist, and man, we got some pretty good editorial playlists on this one. And so I think it's going to be hugely valuable for you. It won't work for me," and they give up too soon. For a cold person, it costs me maybe anywhere from like five to $8 to acquire a new fan. Michael Walker: That's such a great point that you brought up with resurrecting or recycling. Chris Greenwood: And he's like, "Oh, I don't know, man." It was this guy, Garrett White who said to me, he's like, "If you are not marketing your businesses dying because you're not getting new leads into the building." Chris Greenwood: And I'm really glad it did with the coronavirus going on right now as we're recording this. And I'm not saying don't outsource, you need a team. So if I can say to any artists, when you're getting started, don't get your ego so in it, get a feature, pay for a feature, man. There's some things that you don't outsource. Just because you released an album or song in the past doesn't mean that it just goes dark. We both are proof of that, that you can struggle and do everything wrong to figure out what doesn't work and find out what does work. Chris Greenwood: Really honored to be here, man. Because I remember this one guy said to me when I was in the conference Midam in France, he says, "Okay, you've got your catalog, but what's your plan for that catalog?". Spotify Playlisting Social Media Marketing Photography Camps & Bundles. Chris, dude, thanks for taking the time to be here today. Or give away a ton of your other older before the new song comes out. Your music is like the body of the car and it can be shiny and nice, and it's important to yeah, you want to have like a nice looking car, but it's not going to go anywhere if you don't have an engine in the car, the engine drives it places, it goes places. So you are running some lookalike audiences. I released my first EP in 2001 and I got into music because I hurt myself skateboarding. And this is what's happening to artists is they're just releasing songs on Spotify, but they're not marketing. And I was at this point where it's just like success, found some real success. Message. Chris Greenwood: Do they have relationships, they have success there? Are you making the right kind of playlists on Spotify? One analogy that reminds me of is what we're doing right now, and really what also what happens, probably why touring is such a successful strategy for people, at least in terms of growing a fan base is because exactly what you just talked about. Anyways, they're ticked off. They click on the page, they go to a squeeze page that says, "Hey, here's the new song, I'll send it to you, give me your best email address and I'll shoot you the song there.". And he just happened to have the single offered in that new Shazam movie. We did another record pretty quickly because the label wanted to make more money off of Japan, but then I was done my deal. Edinson Cavani was goalscorer turned bodyguard on Thursday, after storming in to defend young team-mate Mason Greenwood from a bust-up with Roma defenders. Michael Walker: ... to share that with the people that are watching now. Chris Greenwood: And I was coaching an artist yesterday and we're doing this coaching call and the album artwork looked awesome. And no advance, nothing like. So not only are you growing your audience, but it's like people who are really good quality fan. Michael Walker: And like you said, you have to introduce new cold audiences sometimes in order to widen it, but it's pretty amazing that that's even a thing where we can create these "lookalike audience," that if you give them a group of people, then they look at that group of people that you give them and find people that match the same characteristics as those people. Or do you have any... Are you doing like some retargeting where it's like it's going to people that you've already connected with? They compared me to like Linkin Park meets Eminem. The time to be a modern musician is now and I look forward to seeing you on the next episode. Chris Greenwood: Maybe not the majority, I don't know if they own the majority, but they own a big thing, and that's why they're able to spam us with Coldplay, and Bieber, and all that stuff. I'm not saying that won't happen, but I like to put in the other work. Chris Greenwood: They get not just the CD, the MP3 download, and I also always include a foldout poster or something like that to make it more valuable. They did the deal with me in the US only and I renegotiated my contract and I kept the world to myself. You know what I mean? Greenwood Talks. Michael Walker: Then that first day, the first week, you get 10,000 streams or something. It's more about promoting it and putting it in front of people. Where to listen. So I love that that focus that it's important to build a fan base, to promote first before you release something, so you can fully capitalize on that new release. Weight Training. By Chris Greenwood. But yeah, then we get the buyer's contact and we get the upsells and whatnot, which is just incredible. And yeah, it's about finding those people and creating a system so that you can do what you love sustainably and reach more people and make a bigger impact, and that's so important. So he's actually an example of a successful artist himself who he's called Manafest. After this interview, I'll go check and there'll be some more sales. I was thankful in the sense, but like I had this twisted mentality, like, "Yeah, I'm working for the label, I don't want them to drop me," and all this stuff. Michael Walker: That's so important. If you're not getting haters every day, then you ain't marketing your music enough. We got to collaborate because then we get doubled the smash. If you're not marketing your music with Facebook, Instagram ads in the 21st century, you're missing out on the most powerful tool ever, because it's the best ROI. But as I'm starting to get sales and because I'm running conversion ads, and that's where I can track conversions, so I know how much it costs me to get a result, which is buy my music, Facebook, it's smarter with every single purchase because that Facebook pixel is firing. It's this overnight thing where they're just spinning it. You got like a blog placement, but what kind of impact did that really make? I didn't know I was so amazing. For the people who do resonate with it, it's like a C chord. Chris Greenwood: If your song is done right now, it's your very first song and it's not coming out for two months, you can be running ads to give it away. Chris Greenwood: Yeah, absolutely. If we decide to come together, it's like, boom. I don't if you remember back in the day when you'd buy an album and there'd only be like maybe one or two good songs on it back then, and it's like you knew what it was. You know what I mean? News iTunes, Spotify and other services are removing your cover songs A new study outlines how the music you like reflects your personality Interview Rapper/rock artist/entrepreneur Manafest (Chris Greenwood). I love analogies, but it's like the difference between having a map. You made me sound really good. Michael Walker: It's true, dude. You want someone else to do it for you because you want to have somebody else to blame. Nobody cares about me, so I know what it's like to have an amazing song, the one's like, "Oh, it's my little precious thing, I don't want anyone to steal the idea. Chris Greenwood: A different song took off on mainstream radio in Canada called Every Time You Run, selling crazy. It's like their first song ever, they haven't built up an audience yet, and they put it out and they're hoping that it's just going to explode. I want to listen to your music more just because... And I want to check you out because I just love the design. And then maybe on the following page, maybe there's an option to dive a little bit deeper, to join join a central private community or, become a part of the tribe and maybe an offer for like a CD or something. I say to my students, "You can't track radio, you can't track your publicist, but I'm tracking what I'm doing because I'm running conversions. People have never heard of me, and that's because music touches people in a powerful way. I have a radio show I've been really blessed to have and it airs on about 56 stations across the US, which is awesome. There's so many people that we all started with one subscriber. It's awesome and that's always going to be something that you're going to enjoy. Not if I find out what does work and-. I was sponsored by some of the local skate shops in this company called C1rca that I really liked, the shoe company. CHRIS SUTTON: Timo Werner may have missed chances this season but Werner is the sort of restless striker that defenders hate to face. Chris Greenwood: You don't have to spend money, you can do it freeways by trying to get on interviews and different stuff, but all these things fuel Spotify. First, if you hit subscribe, then I'll make sure you don't miss a new episode. Join Facebook to connect with Chris Greenwood and others you may know. And so we started selling thousands and thousands of albums in Japan and it just breathed new life into my career, brought some money in of course, brought the labels like, "Oh, well maybe we should market this." Découvrez les Livres audio Narrateur Chris Greenwood sapiens sur Audible.fr. That's why we're switching to USB keys, but right now, I'm telling you, CDs. And I think that translated into when I was starting to write songs and I would just call myself out. And I was like, "Okay, I'm latching on to that guy." Michael Walker: All right. I wish I did more and more collaborations with other artists that were bigger than me. How to create engaging marketing images for FREE. And just really trying to figure out myself and pulling off from the road, and not going on these tours that I'm so used to and getting that ego boost and where my identity is strapped to. Michael Walker: Now, at a certain point, the bamboo just shoots up, and I forget-. That's one way for maybe more newer artists. Play on Spotify What we'll do to make it as easy as possible is, like if you've listened to this and you're like, "This sounds awesome, I'm ready to invest and I want to figure out how to do that myself, then we'll include a link to the actual course so you can click on it and just get right into it. Two of them, Phil Foden and Mason Greenwood, were later sent home, so we cover that too. If we decide to come together, it's like, boom. And they made me do a case study and give them all my numbers and all this stuff. Like we're talking about, beginning with knowledge and be able to share that, but also in terms of your music and putting it in front of people. You're trying to upsell you. Chris Greenwood: But I'm just going after just the people that do like it, and I'm focusing on them. Okay. So if I want to add Metallica in there, or Red Hot Chili Peppers, or someone that I might not even sound like, it'll still be able to find that fan because I've had so many purchases and it's learned, and it has so much data about us on Facebook, which is scary. And the only way I could survive was touring. Michael Walker: Absolutely. Right? Chris Greenwood: And I'm not saying don't have a deadline, nothing gets done without a deadline, but you don't want to just whip this thing out here and specifically on Spotify, because then you can't submit it to the editorial playlist because they need, at least I think it's seven or eight days. And eventually, maybe you'll find the keys, but it's going to take a long time compared to just turning on the light and seeing like concretely, oh, that's exactly where the keys are at. I was like, "dude, you can put that on a shirt as well," and I was just coaching him a little bit. Michael Walker: I know that you mentioned that you have some sort of advanced training that goes more in depth into some of these strategies, some of these funnels that you've created, where can people go to if they want to learn more from you? Chris Greenwood, Category: Artist, Top Tracks: Luxury Habits, Monthly Listeners: 1, Where People Listen: Prague. That's really what everything comes down to in terms of business and your music business, and any business in general is like those two things, traffic and conversion. As opposed to just Paradise Fears just, "Oh, I've got to be the lone soldier and do this myself for Manafest," or "I don't want to feature anyone else." Michael Walker: But like you, when I started my family and I found out that I was going to have a baby boy, I didn't want to be gone for 10 months out of the year is a lot more challenging. Japan did really well, but what we weren't expecting was the US took off. If you build the fans before, whether they got like... You could give the song away for free for a month, and then you can say, "Hey guys, this is now on Spotify. What's awesome about that is I'm getting their contact information, which is extremely powerful, I'm getting the email and stuff and so I can send them to Spotify or iTunes, but Spotify don't share their email with you. So, there is some warm traffic that's going to it too, and they're not as big of a pool, obviously, because with cold, it's like there's so there's so many people, but it is working really well. Michael Walker: Dude, I think we're probably coming up to the end of our interview here, but man, I really appreciate you taking the time to be here today. We hit the billboard charts and everything for the active rock genre. But if you've got albums, you got USBs, you've got merch and stuff like that, I like a free plus shipping model where I'm giving my album away for free and I just ask them to pay the shipping and handling. That's awesome, I think that this is even opportunity for us right now. Then we put them through a journey where we build the relationship with them and sell them more stuff. I guess I need to go in this direction. Join Facebook to connect with Chris Greenwood and others you may know. I have a big net, so most of the budget is going to people who've never heard of me, which I really want people to understand, that's powerful. Latest on DB Chris Greenwood including news, stats, videos, highlights and more on NFL.com Michael Walker: We're creating a revolution in today's music industry, and this is your invitation to join me. Chris Greenwood: But we do this digitally online and that's how we're able to be really profitable and sell more music. So I 100% agree marketing is such a valuable tool to learn. Quick intermission from the podcasts so I can tell you about an awesome free gift that I have for you. Michael Walker: That's awesome, dude. And instead of taking my life, and getting really depressed, and discouraged, somehow I picked up a pen and started to write songs, rap songs, Hip Hop stuff, which led to rock stuff and went on this journey of songwriting and I was really terrible. Michael Walker: And what we described too about your transition from touring to some online stuff, I can really relate with, because that was the exact same transformation that I've gone through with my band, Paradise Fears was that we were out for 10 months out of the year and probably a lot like you, I love the feeling of playing shows, and my identity was also wrapped up in it. They only want the world because they want to take as much money from you as possible. One analogy that comes to mind is, especially with musicians who were trying to be successful, the first five albums not quite having that breakthrough, it's like the bamboo plant, the way that it grows is, at the beginning, you don't really see a whole lot of growth, so it's growing under the surface, it has those roots and it's starting to grow. And I just want everyone to listen, it wasn't my first EP, it wasn't my first independent album release. And because of the way that the algorithm works, which yeah, like Facebook is in terms of privacy sometimes a little bit creepy, but it's amazing for us because we really get to find out for the people who are most likely to really enjoy your music and to be able to put it in front of those people. I'm here with my friends Manafest, Chris Greenwood and I'm super stoked because Chris, he runs a company called the Smart Music Business and he teaches from his own experience. We don't realize like you're not a competitor, you're a collaborator. View the profiles of people named Chris Greenwood. Chris Greenwood: So some people take my offer and they buy, which is amazing, but it's also fueling the Spotify, the Apple Music, et cetera. They're just not. And you know what really ticks me off about Spotify, even though I love it? It's the same thing, like your band, Paradise Fears, if we did a song together and I do a song together and featured, we pull from not only our fans. And it barely moved the needle for Spotify at all. And a squeeze page is just a webpage that the only thing they can do is give you their name and email address or go away. But I like just to say that if you think that you're just going to release a song on Spotify, and submit to the editorial playlist, and just keep hoping on that, just chances just aren't as high. And I say that to myself as well like, "Okay, I've written one, I know I can write another one and I can write another one." 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